eSolve Solutions, Inc.
IT solutions for todays changing workplace
Steve Jobs...
October 6, 2011 9:17am
Today I find myself continually reflecting on the life of Steve Jobs. Perhaps President Obama stated it best by saying "…The world has lost a visionary. And there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented."

I learned the news yesterday on my iPhone via text messages, first from my son, and then again from my other son. Though I knew he was gravely ill, it still overwhelmed me to hear about it. It felt like a huge void had just been created, as though the universe had lost one of its very bright stars. Throughout the evening I read various blogs with stories of his life on my iPad and my MacBook Pro and thought about the impact he had made on my own life.

I literally followed Steve Jobs career, and each new innovation, every step of the way.  I'm 56 as well, and have spent me entire career and much of my life involved in computing, engineering, and technology.  I also play guitar, and his influence on music also played a significant role in my life.  I have owned so many Apple products, I don't even know where to begin to detail them.  I attended numerous MacWorld events over the years and was captivated repeatedly by Steve's delivery and presence.  Going to MacWorld became an annual or bi-annual ritual, and, over the years, often included my son and sometimes my other children as well.  I personally witnessed the birth of so many products demoed by Steve, it's astounding and overwhelming to think about.  After an expo I'd spend the next 12 months learning about the products, purchasing them for my company (or myself or my family), and training others to use them.  For me this is not history.  This has been my life and Steve (and Apple) has been a large part of it.

The thing that stands out for me, when I remember Steve Jobs, is his drive to "Think Different". Whereas IBM started the trend to "
Think", Steve added the twist to think again. When things often become too commonplace and repetitious, it's time to find a new and better way to do them. I guess that's why I've always admired Steve Jobs and Apple Computer. They took risks and were willing to try something different, even when it was counterculture and not what "everyone else was doing". That's not an easy think to do. Watch this video and you'll see what I'm referring to. My son reminded me that we saw that video together at MacWorld for the first time in 1997. Awesome.

It's also amazing to me how one person can make such a huge difference.  I remember reading the book "
Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future" and reflecting on Steve's question to John Sculley, asking him, "...do you want to sell sugar water for the rest of your life or come with me and change the world?"  It was clear that Steve didn't intend to sell sugar water.  His ideas and innovations are countless and many were before their time.  In addition to working in business, I also teach, and I try to show all my students Steve's Stanford University commencement speech, because it is so powerful and thoughtful and it helps convey a lot about Steve as a person. If you haven't heard that speech, take 15 minutes to watch it. It's a life changer.

I already miss his presence at Apple and feel like I have lost a personal friend.  I feel very privileged to have lived at the same time as Steve Jobs.  The world is a far better place because he lived and worked hard to make a difference.  Not only did he change the world, but he changed
my world, in a very deep and personal way.  I am so thankful for all Steve did.  His life has been an inspiration to me and to so many of the people I know, including my family.  

My thoughts and prayers go out to Steve's family. Peace be with you and thank you for sharing him with all the rest of us.  He will be deeply missed.

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Dr. Guy J. Cortesi
President and CEO
eSolve Solutions, Inc.